Sherry Free proudly serves as the current Executive Director of the Pasadena Livestock Show & Rodeo. A dedicated member since 1992, Sherry’s involvement spans decades of service—as a volunteer, ag parent, and Lifetime Vice President. Since officially joining the office in 2015, she has poured her heart and soul into helping the Rodeo grow and thrive. Her deep-rooted commitment to the mission and community of the Rodeo continues to inspire those around her and drive the organization forward.